The tee shirts, available in an array of iconic Maine designs celebrating three of the eight regions of the state, are designed by Carter Shappy, a Vermont native who moved to Maine three years ago to attend Maine College of Art (MECA). After graduating, he briefly served as an assistant teacher at the school before joining Running With Scissors Art Studios in Portland, where he is the print shop manager. In collaboration with Portland based branding firm Pulp+Wire. Carter and the creative team decided on three regions to start (Aroostook, Casco Bay and the Lakes and Mountains regions) and anticipate rolling out all eight in the coming year as limited edition prints.
Shappy uses a relief printing process to create the collectible line of Live and Work in Maine tee shirts. Each design is hand-carved into a wood block, which gives the designs a unique texture with sharp details and fine lines. Shappy says each block takes about eight hours to craft. The limited-edition shirts are printed using an etching press, with long-lasting oil-based inks.
The inspiration for the designs comes from the lifestyles that characterize each of Maine’s tourism regions. “I really enjoyed this project, and appreciate the opportunity Live and Work in Maine gave me to showcase my work,” said Shappy. “Using an artisanal printing process was really exciting for me.” “Our goal was to showcase what makes each region unique, while also making them fun and wearable, Carter did an amazing job bringing this vision to life” said Taja Dockendorf, Pulp+Wire owner and creative director.